Taking the guesswork and sleeze out of getting sales!
A relationship-based sales system for service-based entrepreneurs
The Ick-Free Sales System is designed for new, service-based entrepreneurs who are still figuring it all out and refuse to sell using icky, aggressive, bro-marketing tactics.

We give you the track to run on as you build your sales system, and the consent-based sales skills both you and your clients are going to love!
"In my first year of business I knew absolutely nothing and went thousands of dollars into personal debt trying to find the answer. Lindsay taught me how easy it was to turn the engine on in my business."
Rachel Lee
Neo Genesis

"In my first year of business I knew absolutely nothing and went thousands of dollars into personal debt trying to find the answer. Lindsay taught me how easy it was to turn the engine on in my business."

Vera Schofield
Flexibility with Vera
"I’d been feeling a bit lost and unsure about what was actually working in my busines. Lindsay’s specific, actionable guidance immediately cut through the BS and clarified where to focus for greater impact."
Andrea Coutts
Arbutus Coast Consulting
Why fart around figuring it out on your own when you can follow a simple, repeatable system?
As a new service-based entrepreneur, it can take 3 years of mucking around in the weeds to figure out ...

  • Who your perfect ideal customer is, what they really want, and what they'll actually pay for


  • How to talk about what you do, your offers, and the impact of your work in a way that your ideal customer resonates with


  • The best way to grow your brand visibility, trust with your customers, and a network full of aligned connections opening up doors and raving about you when you're not in the room


  • "Good enough" content marketing that builds know, like, and trust and gets the right people into meeting with you ... not wasting your time dancing for the algorithm (you've got better things to do)


  • A streamlined, automated sales system, including a CRM acting as the engine of your business (and your boss!)


  • A daily, weekly, and monthly routine that keeps you focused on what will grow your business, your brand, and your connections ... without burning you out or leaving you guessing


How about if we take the short way to figuring out your sales system and build it out in a matter of months ... not years?!
Let's Take a Peek at the System...

The Ick-Free Sales System has one purpose: to show you how to build your own customized sales system that works for YOUR business model, customers' buying journey, brand, and personality!


You're not getting another "do what I did to get what I got" course that works for a small number of businesses... but not yours.


This system is a framework for getting sales and growing your brand (without being gross), including step-by-step instructions, customized strategies, scripts, to-do lists, tutorials, and more!

Psst! You can watch the "welcome video" to get a feel for the vibe.

Step 1: Simplify

Stop trying to market everything to everyone.

You'll identify where your time is actually going, eliminate unnecessary busy work, choose one core offer to focus on, and start spending more time on activities that actually generate revenue. 

You'll end up with: 
  • One clear offer to focus on selling
  • A realistic plan for prioritizing revenue-generating work
  • More clarity and less overwhelm

Step 2: Strategize

This is the heart of the entire system.

You'll build a customized sales strategy for your business using networking, visibility, lead magnets, email marketing, SEO, content marketing, social media, and more. Rather than copying someone else's funnel, you'll learn how to create one that fits your business and your customers.

Inside, you'll build strategies for: 
  • Networking and relationship marketing
  • Public speaking and visibility 
  • Lead magnets
  • Email marketing
  • SEO and content marketing 
  • Social media sales funnels that work together as one complete system

Step 3: Systemize

Turn your strategy into a repeatable system.

You'll build your CRM, automate follow-ups and calendar booking, organize your sales process, and create monthly action plans so you always know exactly what to work on next.

You'll end up with:

  • A simple CRM you'll actually use
  • Networking call, sales call, and follow-up automations
  • A clear monthly planning system
  • Daily and weekly implementation habits

Step 4: Sell

Bring everything together and get into action!

You'll see how every piece of your new Ick-Free Sales System works together, learn how to balance your roles as both CEO and employee, and leave with the confidence to consistently implement the system you've built.

You'll finish with:
  • A complete sales system built specifically for your business
  • Clear priorities and next steps
  • The confidence to consistently generate leads, build relationships, and make sales
You'll Also Receive These Bonuses...
THIS IS A BIG DEAL!
1-on-1 Strategy Session


Meet with one of our business advisors for a private Implementation & Game Plan Session and we'll make sure you're set up for success with a clear game plan to complete the system!

$250 value

Our 3 Signature 'Super Simple' Courses


Level up your business skills: 

  • Super Simple Copywriting
  • Super Simple Tripwires
  • Super Simple Email Community

$150 value

Wow-Factor Customer Experience System


To help you take your customer's buying journey to the next level!

$100 value

By the Time You Finish the Ick-
Free Sales System, You'll Have...
✓ A clear business strategy
✓ One focused offer to sell
✓ A simple sales funnel built around your customers
✓ A networking and visibility plan
✓ An email marketing strategy
✓ An SEO and content marketing plan
✓ A CRM that's organized and automated
✓ A repeatable monthly sales plan
✓ A sales process that feels natural and aligned with your values

Instead of wondering what to do next, every Monday morning, you'll know exactly how to consistently generate leads, build trust, and grow your business... without burning yourself out or wasting time, money, and energy!
The Cost
$449
or 2 Payments of $224.50
USD

  • The complete Ick-Free Sales System
  • 1-on-1 Implementation & Game Plan Session with one of our business advisors
  • Weekly Sales Challenges
  • Monthly Sales Action Plans
  • HubSpot CRM Setup and Sales Call Automations
  • Suggested Monthly, Weekly, and Daily Schedule
  • Companion Guide to keep you on track and moving through the system (complete with to-do lists)
  • 4 Bonus Courses
    • Wow-Factor Customer Experience System
    • Super Simple Copywriting
    • Super Simple Tripwires
    • Super Simple Email Community

Is This For You?
The Ick-Free Sales System is designed for service-based entrepreneurs who are working their butts off but not making money ... and are secretly freaked out by selling!

This is for you if:


  • You're serious about building a business and know you have to learn how to sell
  • You're sick of icky sales tactics, manipulative marketing bros, and being forced to sell in a way that feels gross
  • You've been posting on social media and creating content, but no one is booking calls or buying
  • You've joined memberships, bought courses, spent thousands on masterminds ... and while you feel good ... you're still not getting new customers
  • You know you can be working smarter and building more effective sales funnels custom-designed for your customers' unique buying behaviour
  • You're sick of feeling your way in the dark and want a clear action plan to follow

At this stage of business, literally nothing else matters more than getting sales. This system is here to teach you how to sell and to think strategically about how you build your unique sales funnels!
Caution! You're Going to Work Hard.

The Ick-Free Sales System is not for entrepreneurs who want to dial it in. Expect to commit 3 months working your way through this program and putting yourself out there ... a lot.

Book your private session with one of our business advisors
We'll talk about your ideal customers, your offers, and what's been working and not working so far. We'll share our advice on what you can ditch and what to focus on as you work your way through the program so you can stop spinning your wheels and start getting sales.
Start working your way through the system
We've created a 3-month journey with milestones and checklists for you to follow. Each module is designed to build on the last so that you're learning, building, and getting into action every week.
Follow your monthly action plans & complete the weekly sales challenges
Real talk: building a business is boring, repetitive, and requires a lot of trial and error in the beginning. Our modern world is based on the attention economy, and there are a lot of online businesses and content creators vying for your attention ... and your money! Stay focused on growing your networks, visibility opportunities, and new clients by setting monthly goals, following your action plan, and completing our weekly sales challenges to avoid the noise and distraction that will pull you off course.
Use your CRM every dang day ... let it be your boss!
Once your CRM (Customer Relationship Management System) is built, it will become the engine of your business. You'll fill it up with sales leads, important opportunities, and cool connections. Then, every single (work) day you'll open it up, complete your tasks, follow up, send and receive emails, and move people through your sales pipeline. No more burning out on busy work or guessing what the heck to do each day ... your CRM will tell you!
Hey, I'm Lindsay!
Founder & CEO of The Radical Connector

I got an early taste for service-based entrepreneurship at 10 years old when I started babysitting and cleaning the homes and businesses of my parents and their friends ... and I never looked back! 

It might sound silly now, but I figured out early on that if you offer a service that people want, it's like printing money. 

Fast forward to today, and I've spent over 20 years helping thousands of service providers turn their brilliance and skills into a profitable business that they've used to improve their lives and communities. 

But here's the thing: it doesn't matter how good you are at what you do if you don't take yourself seriously as a business owner, learn how to sell, and transform what you learn into a sustainable, scalable business.

Getting sales is only the first step in building a scalable business you love ... so let's get on with it, eh? 
What Clients Are Saying
I've been helping new entrepreneurs fall in love with consent-based selling for over 20 years!

"Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!"

Francine Dick
Financial Advisor
"Lindsay not only knows their sh*t like crazy, they also go above and beyond to support their peeps. They are the real deal."
Belinda Clemmensen
Women's Leadership Intensive
"I'm finally moving in the direction I've been wanting to go. I'm finally moving in the direction I've been wanting to go. The system simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to."
Tiff Dee
New Jersey Placenta Encapsulation
Frequently Asked Questions
  • How do I know if the Ick-Free Sales System is right for me?
    If you are a service-based entrepreneur and have an existing offer to sell, this is for you!

    The Ick-Free Sales System is not for you if you're still in the idea stage and don't have any offers to sell.
  • What happens during the private session with the business advisors?
    You'll do a bit of prep work so we can have a peek at your business before you meet with your advisor.

    Then, you'll meet live for 1 hour to go through your offers, ideal client, and which marketing & sales activities you've been doing so far.

    We'll advise you on where to focus, what to ditch or put on the shelf for a later date, and what to prioritize as you work your way through the Ick-Free Sales System.

    Your session will be recorded, and you'll receive notes and any additional resources our advisors think will support you through the program.
  • Do I need an existing business?
    Yes! The Ick-Free Sales System is not recommended for entrepreneurs in the idea stage, as we don't walk you through market research or setting up your business. The assumption is that you already have a business and the basics covered so we can dive right into selling your core offers.
  • What's included with the Ick-Free Sales System?
    The Ick-Free Sales System takes you through a step-by-step journey including...

    - Busy Work Challenge: Ditch 80% of your to-do list (you're doing too much and it's keeping you stuck) and get clarity and focus for the rest of the course.

    - Ick-Free Sales Training: Flip everything you thought you knew about selling on its head and fall in love with my consent-based sales strategy

    - Networking Strategies: The heart and soul of all service-based businesses is your network. You'll create unique strategies for the 4 types of networks you need to build. Includes scripts, email templates, and online calendar funnels.

    - Public Speaking & Visibility Strategies: Your ideal customers need to know you exist if they're going to buy from you. Figure out the best audiences to get visible in, your core public speaking topics, how to use visibility strategies to grow your email list, brand recognition, and get sales.

    - Email Marketing & Lead Magnet Strategies: Optimize your email list-building funnel, nurture know-like-trust, and convert your subscribers into happy, paying customers!

    - SEO Content Strategies: Get found online, establish yourself as a thought-leader and subject matter expert, build your email list, and get sales.

    - Social Media Strategies: I'm NOT going to teach you how to go viral or craft the perfect Insta Reel. Use social media to grow your networks, get visibility opportunities, build your email list, nurture know-like-trust, and get sales.

    - Top 6 Sales Funnels: There are 6 core sales funnels every service-based entrepreneur needs to smooth out. This course will help you perfect your sales funnels that incorporate all of the above strategies.

    - Monthly Action Plans: Stay focused, ditch the busy work, build your brand and get sales. I promise, you've never approached your business with this much focus and intention!

    - CRM system setup using HubSpot, Networking & Sales Call Automations, and a Suggested Schedule and action plan to follow every day, week, and month.

    - Weekly Sales Challenges: Pick from over 100 sales challenges to complete every week, find the ones that work best for you, and stay focused on growing your brand, visibility, networks, and sales!

    You'll also receive the following bonuses:

    - 60-minute one-on-one session with one of our business advisors

    - 3 of our signature 'super simple' courses: Super Simple Copywriting, Super Simple Tripwires, and Super Simple Email Community

    - Wow-Factor Customer Experience System to help you take your customers' buying journey to the next level
  • How many hours should I plan to spend on the Ick-Free Sales System?
    Plan to spend 3-5 hours per week working through the course content and an additional 5-7 hours per week implementing what you've learned.

    If you think you don't have time to commit to 10-12 hours per week to getting the sales engine turned on in your business, we invite you to consider how much time you're spending on business activities that don't actually move the business forward.

    In our experience, most new entrepreneurs can ditch 80% of the business activities they do in an average week, as it's not actually contributing to business growth.

    Additionally, there is a false narrative being sold to new entrepreneurs by online business gurus telling newbies who don't know any better how to build a 6-figure business working as little as 8 hours per month.

    That is categorically untrue and is a gimmick used to sell unsuspecting entrepreneurs a fantasy not even remotely rooted in reality.

    Building a business is one of the hardest things you'll ever do. It requires consistent, hard work over several years, money to invest in support, while small, a financial risk, and a level of discomfort as you exist in the messy middle and unknown for longer than you'd like.

    It's super important that you get clear on your reasons for wanting to build a business ... and then commit to making your big, bold business vision a reality!
  • How much does the Ick-Free Sales System Cost?
    The complete system, including all bonus content and a one-on-one strategy session with our business advisors, costs $449 USD.

    There is a payment plan option for 2 monthly payments of $224.50 USD
  • Are refunds offered?
    Refunds are not offered on the Ick-Free Sales System so please be sure you're ready to commit and do the work required to build your customized sales system and succeed with this program!
Ready to Turn On the Sales Engine In Your Business?
You've got what it takes to build a profitable, scalable, sustainable service-based business...

  • The skills
  • The big, bold vision
  • The belief that you can do it

Are you ready to finally bet on yourself?!

Take the next step along your entrepreneurial journey and learn the sales skills you need to build a business that makes an impact and changes your life!
Start Customizing Your Sales System!
Complete your details below to begin. Your information is always safe and secure with us.

Once you’ve made your purchase, you’ll receive a welcome email with instructions on how to access the Ick-Free Sales System, the Bonus Courses, and how to book your 1-on-1 Session with our business advisors.
Fill in the form below to get started.
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